Directed by Andre Bato and produced by ANDRE BATO, LLC, BEAUTIFUL is the agency's second music video collaboration with musician Hirakish. Centered around a violent robbery at a barbershop, the gratifyingly dark, yet comedic melodrama reinterprets the classic love story through Bato’s surrealist interpretation of nocturnal Los Angeles. Mixing narrative and lip-sync moments, BEAUTIFUL guides the viewer between a series of non-linear flashbacks as Hirakish terrorizes the city with a string of crimes all in the name of love.