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music video

Hey Boy - Random Recipe

DIRECTED BY

MissMe

Synopsis:

"Random Recipe and MissMe team up for hard-hitting new video "Hey Boy"

Between Random Recipe and MissMe, it was (professional) love at first sight. The Montreal-based visual artist and feminist activist fell for the band two years ago in Bologna, Italy, where Frannie and Fab were performing at a feminist art centre. After hitting it off, the three women promised to work together, knowing fully well that their respective art forms would complement each other.

This collaboration came about when Random Recipe asked MissMe to direct the music video for the song “Hey Boy (feat. Sunny Moonshine)”; a number that stands as both the most delicate (musically speaking) and the most biting (lyrically speaking) tune on their 2018 album Distraction. Set in a simple, soft and refined universe, the video echoes this duality, thanks to MissMe’s artistic direction.

"The power of this work of art lies in the community of women gathered to express / put into images what is universal in the feminine experience - as complex, diverse, fluid and multiple as it can be,” explains singer Frannie Holder.

At a time when womxn are (still) fighting for equality, Random Recipe have pushed the idea further by exploring a utopian world where womxn would be in power."

Hey Boy - Random Recipe

DURATION

00:03:41

COUNTRY

Canada

COMPLETION DATE

2020-03-27

CATEGORY

Music Video

watch trailer here